Blog Posts

The ultimate A/B testing guide for product managers

The ultimate A/B testing guide for product managers

Building the right product takes a lot of measurements and data. One of the most well-known methods of measuring product is A/B testing. Measuring product and doing things like A/B testing right, is hard. Having a hard time understanding A/B testing or seeking to improve your A/B testing efforts? This A/B testing guide is for you. What is A/B testing? In short, A/B testing is about testing a hypothesis (= any enhancement that a user can view or interact with

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5 mistakes product managers make with NPS

5 Mistakes product managers make with NPS

NPS is mostly used a lot of tech mid-size to larger companies as part of there customer feedback metrics. In most cases, NPS is implemented and monitored by the product department. NPS is a great tool but it’s important to avoid some pitfalls (especially with your stakeholders). In this article I’m going to give you 5 mistakes product managers make so you can avoid them (5 minute read). Say goodbye to these expensive mistakes! What is NPS? For those unfamiliar

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How to manage technical debt (step-by-step guide)

How to manage technical debt

Most articles about technical debt are pretty much theory only with lots of interesting graphs. The big problem with those articles: its worth 0 without knowing how to practically implement any of it into your development operations. I’m going to give you a hands-on approach on how to manage technical debt so you can improve your product delivery (5 minute read). Before you continue reading… If you aren’t sure what technical debt actually is, read ‘What is technical debt?‘ first. Why

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5 key changes product managers can expect in 2018

Outlook 2018: 5 key changes product managers can expect in 2018

As 2017 is nearing its end, I’m going to give a short Outlook on 2018 for product managers. This list is really about key factors that will be involved in your product development to get your product to the next level in 2018. Some key changes are there to actually protect you from hurting your business. The new year will see a lot of interesting changes in regulation in Europe with global impact. Use them to your product advantage. Here

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How to hire a developer (plus freebee)

How to hire a developer plus freebee

Although it seems easy and straight forward, hiring a developer has its own specific challenges. For most managers and executes, developers may seem from another planet while talking to them (you might need a tech dictionary). I’ve hired dozens of developers over the years from all parts of the world. Let me drop a bomb first… Hiring a developer has nothing to do with having a rockstar coder. In this article (5 minute reading time), I’m going to help you

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Silence: make your product team more productive

How to make your product team more productive

A lot of companies nowadays are open environments. That’s great for an open atmosphere but also has a big drawback: noise. Engineering a tech product requires a lot of detailed work and focus. Noisy work environments and engineering don’t go together and reduces productivity. That’s why I always focus on creating silence as a fundamental stepping stone towards nurturing a great workplace for engineering talent. Every item mentioned is from my actual experience. I’m going to give you a few

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How to hire the right product manager

How to hire the right product manager

I was supporting a Berlin startup recently with hiring a product manager. They weren’t the first company that knocked on my door to help them find the right person for the job. It became clear to me a lot of companies and startups struggle to find those top notch product managers. Let me give you an insight how difficult hiring PM’s is: from the last 2 companies I supported with hiring, out of 20 applications 0 passed requirements. They barely made

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PSD2: All you need to know about open banking data

PSD2 All you need to know about open banking data

Although PSD2 sounds like a new kind of medicine, it may actually be some kind of medicine for the majority of the payment industry. PSD2 will open up banking data in a way that can accelerate online transactions across the EU and improve buyers confidence cross-border. Ok, now the interesting part… This regulation will have an impact on a lot of online businesses within the EU region. If you’re responsible for an online business, you want to read on how

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The SEO guide for product managers

The SEO guide for product managers

So you have a product? Congrats. There is only one problem: nobody gives a damn about your product unless people can find it. And nobody cares about Google search ranking when you don’t convert any significant part of that traffic. Would you like your product to build more traffic and optimize conversion? It may be time to adjust your growth traffic strategy and read this SEO guide for inspiration. This SEO guide focuses on providing quality content to gain the right

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Step-by-step GDPR guide for managers

GDPR guide for managers

Are you looking for a GDPR guide with clear steps towards implementing this mandatory data protection regulation? Well, you’ve come to the right place! Your win: it will take about 10 minutes to read and will save you days of research! If you stumbled upon this article and your first reaction to GDPR is “Isn’t that the name of the new Nintendo?” and you’re in software…you might want to stick around and continue reading. Why this GDPR guide is a

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